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                    <text>/950

�wnH

•••

l

HE sR\Ll\ANl

F-2 63

1t-1Al poW£R5

1t-1£ 1950

su1CK suPER

into the sleek and tidy 1950
SuoE
meet a new thrill.
SUPER-and
take
Put foot to gas treadle-and
off with a brand-new lift. Slide up to
sense the extra
cruising speed-and
that are at your
ease and reserve

design Buick has p10valve-in-head
neered for lo, these many years. Pistons
are Buick's special Fireball pistons,
rolling each fuel ration into a flattened
ball of unusually high internal pressure.
Each fuel charge is uniform - rich

command.
note
Let the miles pile up-and
infrequent are your
how satisfyingly
stops to refill the gas tank.
This is the F-263 you're driving,
long
newest and latest in Buick's

and full. Each gives up its peak of liveliness and zing.
And for the last word in smooth1s micropoiseengine
ness, every
mounted
balanced after assembly-then
on Buick's special Hi-Poised mountcontrol.
ings for scientific vibration
By all means, try the new SUPER

string of engine achievements.
The F-263 gets its extra lift from
higher displacement in the same overall engine size. Cylinders are bigger
to 1
higher-6.9
and compression's
7. 2
transmission,
with Synchro-Mesh
•
to 1 with Dynaflow Drive.*
that puts more
In two ways,
getinto every downstroke,
"muscle"
ting more life from the same, or even
less, fuel.
Basic design, of course, is the same

When better
automobiles are built
BUICK

will build them

with the F-263.
smart and fresh as
handling size and
that makes Buick

Six trim models,
a daisy, with easierthe thrilling action
the top-choice buy

of the year.
Your Buick dealer will be glad to
he's
and incidentally,
demonstrate,
dates-another
delivery
quick
quoting
clinching reason for getting an order
in fast.
*Standa,·d on ROADMASTER,
SUPER

and SPECIAL

optional at extra cost on

models.

I"
•
YouR KEY
GREATERVALUE

�VOLUME

11

NUMBER

7

•

JANUARY

1950

This magazine comes to you as a friendly
messenger from your Buick dealer. It provides
an additional means of saying that you are
a welcome member of the Buick family

Your
Partner
General

Manager,

Buick

Motor

Division

BUICK Offers a Host of
Thrilling New Models for 1950
THE STORY we have to tell in announcing our new 1950 models is one which
never before has been possible in Buick's forty-six-year history. It is a pleasure
to bring it to you in this announcement issue of the Buick Magazine.
Every
Buick owner will, I'm sure, be proud of it and prouder than ever of his car.
But, first, may I generally review the Buick picture as we look forward to
another new year and to a brand-new line-up of models. To start with, the year
1949 was a record-breaker
from nearly every standpoint. Early in the year,
materials which had been critical since the end of the war became more readily
available and our production rate started to rise.
In August, when we introduced the new Special, we turned out better than
40,000 automobiles. In September, our millionth postwar car came off the line.
Early in October, we passed the 316,000 mark, set in 1941, as Buick's all-time
production record for a full calendar year. Every car since then, of course, has

COPYRIGHT,

1g49, BUICK

MOTOR

DIVISION.

GENERAL

MOTORS

CORPORATION

3

�BUICK

MAGAZINE

Buick Super, Model 56C,
Two-Door, Six-Passenger Convertible

added to the record, and for the model year 1949 we
reached a total of approximately 400,000 new automobiles.
Sales, needless to say, have kept apace or ahead of production. Public demand for Buick cars continues to be
high, and acceptance of the new Special has been little
short of sensational. The year in general gave added
confidence and courage to us at the factory, for every
development has served to confirm our postwar model and
production-planning
program.
We are now ready to enter the 1950 model year in excellent position, with strategical advantages and with a vastly
increased number of Buick owners. Buick owners traditionally are loyal and discerning; they are people who
know and appreciate values. And that brings me up to the
story I want to tell with regard to our 1950 line.
It is a fact, and we recognize it, that Buick owners do
not always remain in the same price class when they purchase new cars. A Super owner, for instance, frequently
moves up to the Roadmaster model, or he might switch
to a lighter and smaller Special. The important thing is
that a great majority of our owners always want another
Buick Special, Model 41D, Four-Door,

4

Six-Passenger,

Buick when they think about a new car. We had that fact
very strongly in mind when we planned our 1950 line.
The result is this: For 1950, we have the greatest spread
of cars across the market
that Buick has offered
in postwar years.
If you want your next car to be the finest automobile
that money can buy, incorporating all the famed Buick
qualities supplemented
with extra luxury and appointments, we offer the Roadmaster "130" sedan, the Roadmaster estate wagon, the Roadmaster convertible, or the
Roadmaster Riviera. If you want a smaller, lighter car,
one with all the Buick fundamentals but with emphasis
on economy and practical operation, there is the Special
three-passenger coupe. In between, the Buick line for 1950
has a car to meet almost every requirement and to fit,
as well, the pocketbook of nearly every new car buyer.
Mr. Chayne, our chief engineer, reviews elsewhere in
this issue the technical features of the 1950 line, but I want
to touch on a few points just briefly. In the first place,
you will find each one of the models to be new. The three
Special models brought out last August have undergone

Tourback

Sedan

�JANUARY

1950

.ct

le,

ld
id

ile
:k
.t-

:1-

.r,

as

al

iO

t,
r.

m

1t

e,
:e

1e

--

Buick RoadmMttt,

Model 72, Fofil-Dooc, Six-Passcngtt,

Toucback Sedan

some changes, and the others ranging from Specials
through the Roadmasters all are brand new from stem to
stem. You will see that they carry out the beautiful styling
style lines which are proving
of the recent Specials-the
to be the most popular in Buick history. Likewise, on the
1950 models, you will find the sensational new Buick front
end with the combination bumper and grille.
The new front end, you know, is one of the first developments of its kind in the automobile industry to make
possible shorter over-all length without sacrificing interior
roominess. Our owners have been virtually unanimous in
welcoming the shorter car made possible by the bumpergrille combination. More than that, the bumper-grille
combination, built of tough steel, has an important safety
factor. The nine strong grille bars and the two bombshaped bumper guards give vastly more protection out in
front than a bumper alone.
Visibility is improved in the 1950 line, and all the new
cars are shorter and lower, with no sacrifice of road clearance. In all models, there is increased rear seat hiproom, the
increase in some instances being as much as thirteen inches.
A word about engines. In our 1950 line, we have an
engine tailored to the specific needs of each series. A new
engine, the F-263, has been developed for the Super

Series. That means three different engines with five
different horsepower ratings, and each with higher compression ratios. All of them are of the famed, Buickpioneered, Fireball valve-in-head design, of course, with
each engine precisely built for the job it has to do in each
of our three series.
Above all, in each of these beautiful models, regardless
of size or cost, there are the basic qualities that are so synonymous with the word "BUICK." Each has the matchless ride, the incomparable readability, the comfort, the
power and full quality that only a Buick offers.
Dynaflow continues to be standard equipment on the
Roadmaster Series and optional on the Super and Special
Series. Dynaflow's popularity on the new Special has been
extremely reassuring and proves that Buick buyers, regardless of what series car they buy, are strongly preferential
to the Dynaflow torque converter transmission developed
by Buick and offered only by Buick.
That is, in summarized form, our story for 1950. We
hope that you as owners will be as proud of it as we are.
We're convinced that Buick will be "The Fashion for
1950" in the automobile industry. In our large selection
of models, we are offering what we truly believe will be
for every requirement.
a "Travelmate"

Buick Roadmaster, Model 76R,
Two-Door, Six-Passenger, Riviera

s

�the new
IN ANNOUNCING
that
feel
we
1950,
for
Buicks
we have achieved a new high
standard in those elements of
design which
automobile·
make for owner satisfaction.
As for styling, we have
new grace and fleetness of line,
By CHARLES A. CRAYNE
while providing more roomiChief Engineer
ness and comfort with greater
Buick Motor Division
safety and ease of control.
In these new cars, Buick's
traditional riding qualities, performance, and roadability
have been further improved by new engineering developments. And now all of these improved qualities are available in various chassis and body styles which provide a
wide choice of models in three series with four wheelbase
and five horsepower ratings to suit the needs of a wide
range of buyers.
The jaunty, tapering style created by the blend of the
front fender into the jet flow of the rear fender is brand
new, but distinctly Buick. It is accentuated by the new belt
molding treatment on Special Series models and by the
protective fender molding on the Deluxe models in the
Special Series, and on all Super and Roadmaster models.
The lines imply power and grace.
An outstanding innovation is the single-unit bumper
and grille found on all the 1950 Buicks. Not only does this
new front end contribute materially to Buick's solid, hugthe-road appearance but it is a big factor in a major
achievement of great importance in these new cars. By
combining the bumper and grille, it has been possible to
materially shorten the over-all length of the car and, at

the same time, to increase its wheelbase. The net result is
a gain in riding comfort and, at the same time, greater
maneuverability, easier par king, better vision, and improved
front-end appearance.
Furthermore, the new grille bars are additional bumper
guards and will withstand impact damage as well as the
massive, torpedo-shaped bumper guards themselves. Each
grille bar is individually attached and can be removed for
replacement. The car cannot "lock horns" with the car
6

ahead. These and many other features make the new front
end an outstanding advance in car design.
The new Buicks are lower, but with ample head room.
Driver and passengers alike will enjoy the advantages of
noteworthy is the
greatly improved vision. Particularly

large, curved, one-piece windshield in the SO and 70 Series
models. Passengers will also enjoy an increase of a full
fourteen inches in hiproom in the Models 41 and 41D, and
almost thirteen inches in all the four-door sedans of the
Super and Roadmaster Series. Structurally, the new bodies
are stiffer, more shockproof and weaveproof than ever
before.
The wide choice the buyer is offered in selecting his
1950 Buick is designed to meet a large variety of needs. The
Buick Special Series 40 cars are on 121½-inch wheelbase
and include seven different types - Jetback and Tourback sedan in Standard and Deluxe; two-door, threepassenger Jetback coupe; and a two-door, six-passenger
Jetback sedanet in Standard or Deluxe finish.
The Buick Super Series SOhas five models on 121 ½-inch
wheelbase, including four-door, six-passenger Tourback
sedan; two-door, six-passenger Jetback sedanet; two-door,
six-passenger convertible; two-door, six-passenger Riviera;
and four-door, six-passenger estate wagon. In addition,
there is a 125½-inch wheelbase Super on which is mounted
a four-door, six-passenger Tourback sedan.
The Buick Roadmaster Series 70 has five models on a
wheelbase of 126¾ inches and one model on 130¾-inch
wheelbase. These are the same types as the Super.
A complete line of new Buick Fireball engines with
higher horsepower and higher compression ratios has been
provided to give top performance for this entire range of
cars. In addition to the stepped-up compression ratios and
higher horsepowers in all series, the Buick Super for 1950

�nt

n.

of

1e

11

JANUARY

has a bra.nd-new F-263 Fireball valve-in-hand, straighteight engine to give this Series more brilliant performance
than ever before. This new engine has the basic Fireball design used on the Special and Roadmaster models. However,
the total displacement is 263.3 cubic inches, as compared
with 248.1 for Series 40 and 320.2 for Series 70 models.
The result is a substantial increase in power and acceleration for the Series 50, with no sacrifice in normal gasoline
mileage. Furthermore, for added life and performance, this
new Fireball engine has larger bearings, crankshaft, connecting rod pins, and shorter and lighter connecting rods
and pistons.
A further engine improvement for 1950 is that all Buick
models, except those in the 40 Series having Synchro-Mesh
transmission, are equipped with hydraulic valve lifters,
assuring a
which keep valves correctly seated-thus
smoother, quieter, and more powerful engine. All Buick
engines for 1950 have the highest compression ratio compatible with present-day available fuel. Buick continues
to take advantage of every advance in fuel performance.
On Series 40, compression ratio with Dynaflow is 7.2 to
1; with Synchro-Mesh it is 6.6 to 1. On the Super Series 50,
compression is 7.2 to 1 with Dynaflow and 6.9 to 1 with
Synchro-Mesh. On Roadmaster cars which are all equipped
with Dynaflow, compression ratio is 7.2 to 1.
The new 1950 Buicks are mounted on chassis which are
designed not only to be quiet originally but to stay that
way. In the first place, the rigidity of the structure itself
has been increased through scientific design and through an
increased use of welding providing maximum rigidity withbehind
out useless dead weight. Many fundamentals

1950

Buick's outstanding riding qualities for 1950 are engineered
into this chassis to eliminate swaying and swerving and to
improve level-riding qualities.
When it comes to comfort features and those characteristics which make the car a delight to own, we could
run on indefinitely. The new heating and ventilating
systems provide comfort in any kind of weather to a degree
never before achieved.
But when it comes to reviewing comfort features probably greatest of them all is the contribution made by Dynaflow, which now has behind it millions upon millions of
miles of satisfactory use in the hands of Buick owners.
and
With Dynaflow now standard on the Roadmasters
available on all other models, it still is the biggest thing in
cars since the self-starter. Its smoothness under all conditions and its simplicity of operation and outstanding convenience and safety are still only available in Buick. This
sensational drive has proved its reliability under all conditions of road and weather. It is tough and sturdy. It needs
no babying, and on the slippery roads of winter it contributes amazingly to steadiness and safety.
From an engineering standpoint, one of the most interesting observations of Dynaflow is that after undergoing
the ultimate test of public use of about two years, Dynaflow Drive has not required a single basic change in design of any kind. It is difficult, if not impossible, to think
of any other completely new automotive development of
which this is true. This has everything it takes for smooth
operation, right down to the ability to rock the car when
feature which will be
getting out of a snowdrift-a
appreciated by motorists in northern belts.
Power delivery with Dynaflow is always unfailingly
right, for every condition of road and speed and slippery
going is made safer through this liquid-smooth and equalized power delivery with its instantly correct driving
ratio. This smooth drive is delivered to the road through
low-pressure tires, mounted on wide rims, which are characteristic of all Buick models for 1950.

d

:s

:f

s
e

e

Increased rigidity in the chassis of
the new 1950 Buicks makes it possible to improve even further Buick's
famous stability and level ride.

7

��MoRE
AND MORE in recent
years, Buick cars have become
the "fashion of the highway." It's
a trend of the times-a noticeable
trend-and
not without
good
reasons. Take styling for example.
For decades now, Buick automobiles have been acknowledged
styling leaders, always smartly
distinctive
in appearance
and
consistently first with the best in
contemporary automotive design.
And this year, more than ever
before, the new Buicks are styling standouts. There's a
happy resumption of that swift-tapering sweep in the new
Buick fender lines. There's a completely new, one-unit
bumper and grille that sets a new trend in front-end construction.
The pleasing, functional
Ventiports-much
copied everywhere-are
newly positioned, and are designed
to enhance the streamlined appearance of the car. Over all,
there is Buick's famous road-hugging look, which spells
smooth and graceful going.
But styling is not the whole story. There's engineering
to be considered too, and such things as power, roominess,
comfort, and ride. For fashion is more than skin deep.
It is more than a fad or a fancy. For a motorcar to become
the "fashion of the highway," as Buick has, it must be
distinctive in more than just appearance. It must consistently satisfy the exacting demands of motorists everywhere for spirited performances,
rugged dependability,
real value, and simplicity of operation.
Today's driver, for example, wants an automobile
with power, even power to spare. He uses it intelligently,
almost never uses it all, but he wants it just the same,
for use when he happens to need it. In Buick, he finds
the famous action-packed Fireball engines delivering 115
and 122 horsepower on the Special, 124 and 128 horsepower on the Super Series, and 15 2 horsepower on the
Roadmasters.
Fashion on the highways calls for power;
so, more and more, it calls for Buick.

It is good, too, to be considerate of your guests, and
to provide them with the same comforts you enjoy yourself. And here Buick steals the show. For Buick builds
solidly on a massive chassis, with balanced frame, torquetube drive and all-coil springs ... suspends the engine on
Hi-Poised mounts of tremor-hushing
rubber ...
cushions
the miles on large, low-pressure tires ...
to produce an
unsurpassed roadability and ride which are the envy of
the industry.
It is also a trend of the times to seek out simplicity,
to abandon the intricacies of earlier-day driving controls.
And in this department,
too, Buick ranks first with the
utmost of ease, for Buick is the one and only with Dynaflow Drive, which makes unnecessary the old-fashioned
shifts from low to second to high, providing instead a
new and ultramodern way of passing from zero to maximum speed-transitions
as effortlessly smooth as the
gliding of a gull.
Here, you find neither clutch pedal nor gears that
shift in the usual way. Instead, whirling oil does all the
work, while the driver just steers and steps on the gas
treadle or brake pedal. More and more, people are turning
to Buick because of the wonderful simplicity and smoothness of the sensational Dynaflow Drive.
It's easy to join this smart parade, because Dynaflow
is now available on every car in the Buick line. Originally
confined to the Roadmaster, later made available on the
Super, Dynaflow is now also an optional item on the
Special Series.
And so on down the long list of Buick features. The
Buick fundamentals
that make for high styling, lively
performance, and matchless ride are characteristics of the
Buick name, not just of a single series. These fundamentals are embodied in every model in the Buick line,
and so are available at a wide range of prices to suit the
preferences of virtually all sections of the vast motoring
public.
In short, Buick has so much of quality to offer to so
many people that it is only natural for Buick to be the
fashion for 1950.

�BUICK

MAGAZINE

\

YES, SIR, the buyer's the boss.
Think of it-a big selection of models to choose from,
and a wide range of equipment and accessories.
Exciting new freedom of choice! An opportunity to
tailor a Buick that will fit quite precisely your individual
needs, taste, and purse! A chance to "write your own
ticket" and get the particular combination that you
personally pref er!
Naturally, cars built exactly to your specifications
cannot always be found in every dealer's showroom, but
production models, with certain combinations of equipment and accessories, definitely are available. Generally
speaking, they can be obtained on the same sort of delivery
schedules that prevailed before the war.
First, of course, you decide which series-Roadmaster,
suits your requirements. Then,
Super, or Special-best
with your dealer, you check the equipment and accessories
that are optional for the series you pref er.
You'll be genuinely surprised how easy it is to vary
the price of the Buick you order by including various items
from the list of optional equipment and accessories.
If cost is an important factor, you'll welcome this new
freedom of choice as an opportunity to economize. You'll
see it as the chance you have been waiting for to gain the
advantages of big car styling and performance at a price
well patterned for your purse.
On the other hand, the buyer who seeks out superlatives and demands the utmost in comforts and conveniences can enrich the appeal of even the ultrasmart
Roadmaster Riviera by adding optional items.
In short, from the least expensive Specials in the 1950
Buick line to the somewhat more costly Roadmasters,
there is an almost infinitely variable scale of prices made
possible by the variety of basic models and combinations
of optional equipment and accessories.
Somewhere in all this pleasing and tempting diversity
is the particular Buick for you. Look these exciting new
Buicks over carefully, and choose the one that is best
suited to your needs.

......l

I

�JANUAfiY

1960

Spotlight
with integral mirror

Vanity mirror

Exhaust

pipe trim

Outside
rear view mirror

Auxiliary
driving lamps

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.s

Cleansing
tissue dispenser

.t

)-

y
Directional

y

signals

Backup lights
Sonomatic

radio

rear seat
draft deflectors

....,,,-

.s ;)
I
J

WeatherWarden

venti-heater

11

�BUICK

MAGAZINE

I

Here is a luggage compartment
that
meets every requirement for excellence.
Its capacity is more than adequate,
'and it is effectively sealed against
water leakage and dust. Also, counterbalanced springs make the lid easy to
lift and prevent it from falling accidentally when it is in an open position.

There's no handle to turn on
the deck lid either. The lock
releases with the turn of the
key. Another special feature
here is keyless locking, for the
lid locks itself when you press
it down. For further
convenience, one key opens all
locks-doors,
ignition, glove
compartment,
and trunk.

Recessed foot rests make use of available
space under the front seat to provide additional leg room in the rear compartment.

Here s thoughtfulness
for your convenience
while motoring at night-map
lights on the
instrument panel, easily flicked on by turning
the same knob used for the instrument,
parking, and headlights.

12

�~

JANUArtY

1950

Thing Called

As

YOU inspect these magnificent new 1950 Buicks,
note the many signs of thoughtfulness on every hand ...
the abundant evidence of special care . . . the extra,
functional touches for your comfort and convenience,
your safety and pleasure. Each of these items is, perhaps, only "a little thing" in itself, but together these
"little things" make the big difference that sets the 1950
Buicks apart as pacemakers for the industry-standouts
not only in styling and engineering but also in a thing
called thoughtfulness.

~

external
venient
and
reset knob
control
speed
it
make
which
easy to set the
hands or regulate
the speed.

th, doo,, you simply pcess
~ln
a button on these attractive new
door grips that blend
stationary
smoothly into the body panel. No
handles to turn, no open ends to
catch your cuffs or clothing.

rear compartment
simplify the problem of eliminating
and condrafts
trolling air circulation to each passenger's liking:

spacious
passengers.

glove compartment
of both driver and

is within
front seat

For he convenience of your guests
there's
in the rear compartment,
an ash tray within easy reach-a
practical ash tray in pleasing chrome,
easily opened, closed, and cleaned.

of front seat leg room to
Adjustment
is
drivers
he needs of individual
accomplished more easily and smoothly
with this new type control, which 1s
pushed down instead of raised.
13

�BUICK

MAGAZINE

DriversWhoKnow
Choose

Driveone, wilb Ibis
transmissionand
s11nsalional
you11wantii for your ow11

GREATEST
"THE
motoring thrill I have
ever experienced."
and
"The finest
piece of
smoothest
automotive engineering
I have yet encountered."
who
"Everyone
drives it or rides in it
thrills to the take-off.
It seems to just float along."
That's a fair sample of how Buick owners are talking
about Dynaflow Drive. It gives you a hint of the praise
that keeps flooding in from drivers who are experiencing
for the first time the pleasures of driving with Dynaflow.
They tell us how Dynaflow reduces the strain and
fatigue of stop-and-go city driving. They say that on
longer trips Dynaflow enables them to drive hundreds of
miles without tiring.
Again and again, they remark about the smooth-assilk transitions from standstill to desired cruising speeds.
They say it voluntarily too, without being asked. It
seems that Dynaflow drivers are so highly pleased that
they just can't resist telling us about it.
If you have never driven a Buick with Dynaflow
Drive and are skeptical of these claims, we invite you to
slip behind the wheel of one of these sleek, new Dynaflow
Buicks. Take it out into city traffic and down the country
roads. Put it through its paces. We're sure you will be
convinced.
At first-if you're accustomed to a conventional car14

your left foot will grope for the clutch pedal. But the
pedal isn't there, and you quickly realize you don't need
it. So you let your left foot relax.
At the steering wheel, you find a selector lever, and a
quadrant marked, "P, N, D, L, R." You set the lever at
"P" or "N" (parking or neutral). and start the motor.
Then you move the lever to "D" and drive away-as
easily as that.
Now, more pleasant surprises. No gears whine under
the floor boards, because there aren't any sliding gears
in the Dynaflow transmission; only oil whirling smoothly
and softly.
You move off into traffic as gently as a sailboat blown
by the wind. You feel none of the jerks or hesitation so
Instead, there is a
noticeable in other transmissions.
gradual, graceful climb from lowest to highest speed.
This is the silken-smooth transition that Dynaflow owners
talk and write about ... the effortless glide that gives the
Dynaflow Buick an entirely different feel. YOU will be
praising it too.
You find you can drive in nearly all kinds of traffic
situations without shifting even once. To stop at a light,
you merely take your foot off the gas and step on the
brake; then, to drive on again, you merely step on the
accelerator, and away you glide.
You move the selector lever for reverse, of course, and
also when you park the car. But for most driving you just
set the lever at "D" and forget it.
pullRemember, though, if you need extra power-for
ing out of heavy going or for climbing steep grades with
is yours for the asking. Set the lever at
heavy loads-it
"L" and you have power on the pull that's not equaled by
low gear in any conventional car. "L" also gives you
reserve braking power for going down steep hills.
Dynaflow is a help, too, in getting out of heavy snow,
mud, or sand. With a gentle but firm motion, you simply
slip the lever back and forth between "L" and "R." The
car responds by rocking to and fro.
No matter which of the new 1950 Buick models you
choose, Dynaflow is available for it. It is standard equipment on all Roadmaster models and optional at extra cost
on the Supers and Specials.
You'll want to make this masterpiece your~. Drivers
who know choose Dynaflow.

�JANUARY

General

Sales Manager,

Buick

Motor

1950

Division

You
have seen the very attractive and very complete
]me of automobiles Buick has prepared for you for 1950.
You have read about the care our engineers have
exercised to make these cars liyely, comfortable, easy to
handle, and dependable in operation.
We know you put a lot of faith in the ability of these
men, and in the assurance of efficient manufacture which
the Buick name gives. We are grateful for that faith, and
earnestly try to deserve it by doing a good job all along the
line.
But we want you to know that we do not stop with the
factory. We have sought to build a dealer body of the very
highest type and most complete dependability. We have
hunted out men in whom we believe you can put your full
confidence, even as you put your confidence in Buick.
And this applies not only to the men you meet when
you place your order. It applies alse&gt;to the service departments of Buick dealers, which receive the benefit of factory
training in methods, factory-approved
tools and equipment, and access to factory-engineered parts.
We have a very hard-headed business reason for doing
this.
We fully realize that any manufacturer's most valued

asset is not his plant or machinery or even the brain power
of his engineers and designers.
It is the faith the public puts in his good name. The confidence you have in our product and the· men who sell it.
Your willingness to accept our word about the quality of
our product and its comparative value.
Knowing automobiles,
and current automobile
values, we do not hesitate
to say this year, ''Better
Buy Buick." And that is
not simply an advertising
phrase urging you to spend
your money.
It is a piece of advice,
based on our knowledge of
this car, the man who sells
it, the service facilities available to keep it performing
well-and what the same money will buy elsewhere.
Better Buy Buick-for
the simple reason that there is
no better buy anywhere else today-and
no better place to
buy a car than from your Buick dealer.

The Buick Magazine
is published monthly by the Buick Motor Division, Flint, Michigan, in cooperation with its dealers in the interests of Buick owners and other
editors: 0. L. Waller, general sales manager, Buick Motor Division;
motorists everywhere. Editor: I. L. Wiles, general manager, Buick Motor Division. Associate
R. E. ~udd, _director of merchandising,
Buick Motor Division. The Buick Magazine
is fully protected
by copyright,
and nothing
that appears in it may,
except
be reprmted without special permission. The Buick Motor Division and its dealers assume no responsibility
for unsolicited contributions
to the Buick Magazine,
should be addressed to the Buick Magazine,
to accord them courteous attention
and ordinary care. All correspondence
relating directly to the Buick Magazine
Buick Motor Division, General Motors Corporation,
Flint, Michigan
Buick Motor Division, General M_otors Co:poration,
re:ierve~ the right to make changes,
at any time, without
notice, in prices,

colors,

matenals,

ec;iu1pm~p.t

1

S?ecificatwns

and n,_odels! and 8:lso t'? cfi'!99fltinue

models_

• •

•

•

15

�HappyHighwaysAhead
IT'S

a genuine treat to drive a brand-new Buick. You thrill to its spirited
its royal ride. You
its quiet but lively responsiveness ...
performance ...
love its zip and zest in every traffic situation. It reminds you over and over that
driving is definitely a pleasure when you have a car that operates perfectly.
It is also a treat to know that you can make that driving pleasure permanent. You can keep your new -Buick behaving like new, year after year, by
making it a policy to bring your car regularly to an Authorized Buick Service
Department for periodic ~heckups.
man who
Buick specialist-a
There, every mechanic is a thoroughgoing
knows Buicks inside and out ••. and likes them . . . and also likes. to keep
them running a! their brilliant best. Whether it's lubrication, a tune-up, or
major repairs, you can be sure that every-adjustment and operation he performs
and every part he installs .•. is exactly what the factory has specified.
...
It is precisely right for your car.
This kind of special ciire by specialists, continued regularly down through
the months, is the best way to keep your new Buick running like new, per'

;

"'"

!

..

0

forming as a Buick should.

Buick
PROTHERO-McGINNIS
603 8th Avenue, Baraboo, Wisconsin

W-3637

I

PRINTEDIN U.S.A.

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                    <text>�As SURE as this long and lordly RoADMASTER
11. arrives before your door - things like this
begin to happen ...
Perfect strangers pause and approve each curve
and,contour of its Riviera Sedan styling.
Friends and neighbors beg leave to sample the
long-bodied luxury of this 130-inch-wheelbase
Buick beauty.
Your family can't wait for their first real ride in
the latest and softest Buick coil-spring tradition viewing road and ro:;i,dside freely from one-piece
windshield to rainbow-wide rear window.
And what will you be doing?
Why, yqu_'llbe quicker than anybody to seize your
RoADMASTER'swheel and start putting this trim
traveler through all its paces.

You'll be heading it over highway and bywaytesting the lift and life within its bonnet£ul of
Fireball power- sensing the sure, solid firmness
of its RoADMASTERstride.
You'll stop, g~, rev it up to road speed, or thread
through traffic while the infinitely varied power
range of Dynaflow relieves you of all clutch-pedal
pushing and routine shifting.
Even this RoADMASTER'sdelivered cost becomes
part of your pleasure-posted,
as you'll see, well
down in the fine-car brackets.
So what's to stop you from noting these signs in
your immediate motoring fortune?
Nothing but a date with your favorite Buick
dealer - and a phone call attends to that.
WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM

Your Key to
Greater Value

,

�VOLUME

Alaska Highway
the adventurous

12

NUMBER 2

AUGUST

1950

This magazine
comes to you as a friendly
messenger from your Buick dealer. It provides
an additional means of saying that you are
a welcome member of the Buick family

beckons
motorist

By
BRADFORD

ANGIER

ALASKA
HIGHWAYsole
overland route between civilization
and this harried
hemisphere's
last
great frontier - is
a 1,523-mile engineering epic that
ANGIER
arrows through a log
Prospectors
still can
cabin land where
pan wages from
nearly every river bridged
the "good old days"
by the Alaska Highway
still exist.
This motorist's
dream-come-true
1s the one spectacular
journey of its sort in the world, for the right
type of traveler.
Distance is the potential
dilemma for many. It has two _nightmarish
horns: time and expense.
Mileages, for United States residents, climb
well up into the thousands. First objective for
most Americans will be Edmonton, Alberta,
and this provincial capital is itself about 350
miles north of the border. From Edmonton, it
is 469 miles to Dawson Creek, British Columbia, starting point of the Alaska Highway,
and from there it is 1,523 miles to Fairbanks.
You'll need at least one unhurried month
for relaxed enjoyment. Those who rush impatiently through, tensely fighting every mile
of a winding, mountainous road not built for
speed, probably won't have much fun.
As for expense, the further one proceeds
from sources of supply the more transportation costs boost prices. Gasoline along the
road north spirals to more than double the
usual scales. Costs of meals and lodgings, however, are not much above familiar fees; operators maintain their profits by offering services
less fancy than functional.
Plain but pleasantly
clean accommodations-often
sheltered by incredibly magnificent wilds, so awesome that some find them
overwhelming-are
scattered
at reasonable

Otter

Falls,

at Mile 996, on the Alaska

intervals. Modern pioneers, axes ringing, are
hewing more out of the forests. It is still a good
idea to make reservations in advance, though,
unless one is equipped to take advantage of
the free cooking and camping sites.
Motorists
will want to carry cameras,
pocket flashlights, and comfortable clothing
suitable for New Hampshire or Minnesota. If
you fish, remember that along the way sparkle
hundreds of crystal streams so silvered with
trout and Arctic grayling that sourdoughs
claim one has to hide behind a pine to bait a
hook. If you hunt, you already know that in

COPYRIGHT,

1950, BUICK MOTOR

DIVISION,

Gl,;NERAL. MOTORS

Highway

CANADIAN

NATIONAL

FILM BOARD

PHOTOS

this last great wildlife sanctuary flourish black
and white mountain sheep, mountain goat,
caribou, black-tailed
deer, moose, black and
polar bear and glacier bear.
Present-day highway voyageurs will find it
easy to pinpoint their progress by means of the
Alaska Highway mile posts that begin with
notable Mile Zero at Dawson Creek, where the
last railroad from the outside ends in an angular jumble of pungent grain elevators and
cattle pens. You roll toward the stupendous
Arctic along a four-lane graveled and graded
modernity that's a happy surprise after the

CORPORATION

3

�BUICK

MAGAZINE

Peace of Mind
Before tackling the Alaska Highway,
your Buick should be very thoroughly checked and serviced by the
specially trained "Authorized Buick
Service" mechanics who follow factory specifications
as they go over
•your car from top -to tread. Worn
tires are best replaced. Add chains
and a jack if you don't have them
already.
Then relax. The friendly Alaska
Highway truckers won't pass you
by if you run into difficulty. Most of
them can make temporary repairs,
and at the worst they'll get you to a
garage.
Necessary parts, if not in
stock, will be no farther away than
a few hours by air. Commercia,l
planes follow the road north in regularly scheduled
flights. Modern
telephone
and telegraph
facilities
also parallel
the wilderness way.

Air

view of part

of the Alaska

often rough going between Dawson Creek and
Edmonton.
The highway narrows later to a
well-maintained, two-lane thoroughfare, but it
also straightens and levels as the sub-Arctic
country opens up. The first day's journey, as a
matter of fact, is the least picturesque.
The public's idea of Alaska Highway conditions dates back eight years to when the then
1,592-mile trail-thrust
through mountains,
muskegs, and mosquitoes by blood, sweat, and
war-was
a temporary military lifeline to a
million and a third square miles normally inhabited by less than 100,000 people. Millions
of dollars' worth of permanent bridges have
been put in since 1942, innumerable
curves
unbent, and many a formerly fast and frenzied
incline has been tamed to little more than a
"Thank you, Ma'm." The highway is an allweather route, but dust conditions are encountered quite frequently during the summer
months.
The safeness, sanity, and smoothness of
this vjrile wilderness way becomes all the more
amazing as one rolls deeper into the golden
heart of the primitive, primeval wonderland.

Get the Facts
Maps, mileages,
list of hostelries,
information about immigration and
customs requirements,
and other
specific details may be obtained
for the price of a post card by
requesting Alaska Highway information from: W. H. Currie, British
Columbia
Government
Travel
Bureau, Victoria, British Columbia;
Alberta Motor Association, Edmon•
ton, Alberta;
D. Leo Dolan,
Canadian
Government
Travel
Bureau, Ottawa, Ontario; and the
Department
of the Interior, Washington, District of Columbia.

4

Highway

You can now motor leisurely from Edmonton
to jade-shored Teslin Lake, halfway up the
highway, in well under a week. Gold-fevered
prospectors who stampeded hurriedly northward from Edmonton in 1898 over virtually
the same route arrived at Teslin two years later!
The main gateway for this Klondike gold
rush of a half century ago was Whitehorse,
now Mile 916, in whose still-bustling center
the real Sam McGee's cabin stands near a
modern, three-story apartment house built of
logs.
Pulse-quickening
hulks of old river boats,
which bore many a hopeful tenderfoot 450
miles northward
up the Yukon River to
Dawson City, sit rotting near by. Newer woodburning sternwheelers still paddle and winch
their way on the nine-day round trip to the
fringe of the Arctic Circle at an all-inclusive
cost for tourists of approximately
ten dollars
a day.
You can also take a 110-mile excursion by
scenic trestle railroad past lovely Lake Bennett
and its old log church to Skagway. Passengers
now cross the mountains in plush comfort-although some do complain of the gaseous coal• •w
burning stoves.
Automobiles
can be
driven to the Alaskan
coast over the Haines
Road
which
swings
Pacificward
from
the
Alaska
Highway
100
miles above Whitehorse,
along the famous o 1d
Dalton
Trail of stam·
pede years. But, even
if one turns here, he
shouldn't
miss experiencing the stark and savage grandeur of Kluane
Lake, a few miles farther north.
From
Fairbanks,
northern terminus of the
wilderness
way-where
still-rich workings have

produced
more than one hundred million
dollars in gold since they caused the rriodern
city to mushroom in 1902, where there are
three months of nearly continuous daylight,
and where it is only a short drive to record-high
Mount McKinley and its luxurious national
park facilities-the
traveler can accelerate
down the Richardson Highway to the seaport
town of Valdez; or, swinging west on the also
excellent Glenn Highway, to meet the ocean
instead, at Anchorage. There are other alternate scenic routes. Ask about them along
the way.
Some motorists prefer to stow their Buicks
aboard a comfortable coastwise ship at the top
of their Alaska Highway journey and to sail
restfully southward to Vancouver or Seattle
down the sheltered, usually smooth, Inside
Passage. Juneau, Ketchikan, and other Alaskan ports otherwise inaccessible except by air
are interesting stops along this calm, lake-like
salt water route where bright glaciers, thick,
verdant
forests,
towering
waterfalls,
and
cloud-scouring
peaks drop sheer to a placid
island-protected
sea.

Whitehorse,

Yukon Territory

�AUGUST

i9SO

i'IQy
1

lhor.
rlhe
llick

foe.

0~er

lorn

Oins

hem

1sk
0
You
rlol

lits,

loo
I in
nan

,iol
:eg.

ern
ties
ay,

Music lovers by
the ten thousands
enjoy festival
in the Berkshires

Automobiles

million
modern
1ereare
aylight,
,rd-high
1ational
:elerate
seaport
:healso
: ocean
r alter-

. along

Buick;
thetop
tosail
Seattle
Inside

•Alas-

byair
ke-like
thick,

, and
placid

PHOTOS

The Boston

By

Symphony

RUSSELL

Orchestra

FROM

BERKSHIRE

HILLS

on the Tanglewood

COLLINS

THE SHORES of Lake Mahkeenac, in
Hills
quiet of the Berkshire
the pastoral
countryside, is the summertime music center
of the east-Tanglewood.
Leaving behind the heat and frenzy of the
city, tens of thousands of motorists journey to
Tanglewood in July and August as they have
since 1934, when the Berkshire Music Festival
first became a reality.
Ideally located, 150 miles from both New
York and Boston (near the junction of U. S.
Highways 20 and 7), in western Massachusetts,
Tanglewood exemplifies one of the automoto our culture. Over wide
bile's contributions
ribbons of highway come the music lovers,
from all parts of the east. During the festival,
thousands of cars are lined in neat rows in the
parking area adjacent to the Music Shed.
The chief attraction to concert-goers is the
with Serge
Orchestra,
Symphony
Boston
is the
festival
The
conductor.
Koussevitzky as
five
for
summer
every
given
series of concerts
weeks by the orchestra.
Less well known, but contributing much to
the musical progress of the world, is the Berkschool
the summer
Center,
shire Music
sponsored by the Boston Symphony under Dr.
direction. It runs six weeks,
Koussevitzky's
the last five concm-rent with the festival.

bring

thousands

to the summertime

Tanglewood

concerts

CONFERENCE

stage,

Serge Koussevitzky

conducting

The festival this year begins Saturday
night, July 8, and the final concert of the series
is scheduled for Sunday afternoon, August 13.
In the Music Shed, the men of the orchestra present an informal appearance in their
white summer coats. Cool country air and the
· gentle rustle of trees combine with the music.
But the best picture of relaxed enjoyment
during the music is that presented by the
pillows,
Carrying blankets,
"lawn sitters."
umbrellas, and picnic lunches, they lie or sit on
the wide expanse of lawn in front of the Music
Shed and absorb the music of the masters. So
hushed is this audience and so efficient the
shed's accoustics that the music can be heard
distinctly hundreds of yards away.
The first Berkshire Music Festival was
held in 1934, with the orchestra playing in a
circus tent. After Mrs. Andrew Hepburn and
Miss Mary Aspinwall Tappan presented the
officials,
to festival
estate
Tanglewood
Koussevitzky stressed the need for a permanent structure.
It took a storm to provoke the required
financial aid. Most of the concert on August
12, 1937, which had been scheduled for radio
broadcast, was never heard. The musicians
and audience were drenched as wind and rain
tore at the canvas tent, and valuable instruments were soaked.
At the end of this fateful concert, Dr.

announced there would be no
Koussevitzky
more unless a permanent shed could be built.
More than $20,000 was subscribed that night,
and within a few weeks $80,000 had been
given. The shed was ready the next year.
A week before the festival begins, the gates
swing open to admit 425
of Tanglewood
youthful students of music. For six weeks, Dr.
known informally to the young
Koussevitzky,
students as "Koussy," keeps them busy every
minute they are awake. The hand-picked
student body of 450 last year represented
states, the District of Columbia,
thirty-eight
Alaska, and twenty-one foreign countries.
The various student concerts, as well as
of the Boston Symphony
some rehearsals
Orchestra, are open to the public, in addition
to the regular concert series.
Tanglewood itself has a long and romantic
history. Located between Lenox and Stockit was the home of
bridge, Massachusetts,
Nathaniel Hawthorne from 1851 to 1853.
planned
In this idyllic spot, Hawthorne
Tales," wrote "The Wonder
"Tanglewood
Book," and gathered material for "The House
of the Seven Gables." The cottage burned in
1890. A replica on the original site was built
and presented in 1948 to the Boston Symphony Orchestra by the National Federation
of Music Clubs. It houses studios for students
at the Berkshire Music Center.
6

�BUICK

No chuck wagon dinner
without
an Indian

MAGAZlNE

is complete
or two

PHOTOS

An easterner

almost

gets

branded

Upthrust

peaks

of sandstone

in the

FROM

PIKES

Garden

PEAK

INFORMATION

of the

BUREAU

AND

JOSEF

MUENCH

Gods

Jntlte(Jarden
o/tlte(Jods
Thousands
By WILLIAM

OF

Crowd

enjoys

exhibition

square

dancing

Western
music
is the style

6

H.

enjoy chuck wagon dinners
at Colorado Springs
GEISLER

ALL the numerous attractions
in the
beautiful
summer playground
that centers
around Colorado Springs, one of the most
pleasant
and memorable,
for the average
visitor, is a chuck wagon dinner in the Garden
of the Gods.
The setting is ideal-a
great natural park
of 700 acres on the northwest edge of town,
where mammoth upthrusts of red sandstone
tower awesomely hundreds of feet in the air.
The time is exactly right-in
the evening,
starting when the sun's last rays are reflected
from distant Pikes Peak, and continuing into
darkness under a canopy of stars, with the
moon suspended above the ghostlike rocks,
and the yellow light of the campfire lighting
the shadowed canyon walls.
There's
a friendly atmosphere,
too-a
spirit of informality, and much good-natured
banter. When the dinner gong sounds, at sundown, everyone lines up cafeteria style and
gets his chuck, western style, on a durable tin
plate. Crowds average about 700, but everyone's served in twenty minutes flat.
And the food is fine-fried
chicken, or
mountain trout, with all the trimmin's,
including sourdough biscuits baked over charcoal.
Then the crowd gathers 'round the campfire for the after-dinner fun. There's considerable horseplay, including the "branding"
of a
"dude" from the east. State names are called,

and this prompts the singing of songs like
"Missouri Waltz," "Sidewalks of New York,"
or "Deep in the Heart of Texas." The evening
wouldn't be complete without a dance or two.
Mixed with this audience participation
is
western entertainment
by westerners,
who
manufacture
some fine music with mouth
organ and guitar.
When the last song is sung and the flames
die away into a glowing bed of coals, hundreds
of visitors tell themselves, "This is the most
enjoyable evening I've had in many years."
Even after they reach home, they write to
their hosts, the Colorado
Springs Junior
Chamber of Commerce, to tell them what a
fine time they had.
These colorful chuck wagon dinners are
held on Monday,
Wednesday,
and Friday
nights from June through September
as a
community,
nonprofit project sponsored by
the Jaycees. The Jaycees preside in western
attire, and Jaycee wives help prepare the food.
Tickets should be obtained in advance at the
office of the Chamber of Commerce.
Last year, some 25,000 persons attended,
representing
every state in the union and
many foreign countries.
If you're out Colorado way, stop in at one
of the covered wagon information
bureaus
located on all main highways into Colorado
Springs. The Jaycees will be glad to answer
your questions about the Pikes Peak region
apd will be pleased to have you stay for a
chuck wagon dinner in the Garden of the Gods.

�AUGUST

I

"The

Post

Start

of the boat

Office"

is festooned

19S0

ride

with

messages

Ausable
Chasm
PHOTOS

1gslike
York,"
evening
ortwo.
ation
is
•s,who

mouth
: flames
10dreds
1emost
years,"
vrite
to

Junior
what
a

ersare
FridaY
r asa
,redby
,vestern
1efoo&lt;l: atthe

tended,
JO and

Down

Visitors explore
By

DOLORES

B.

the rapids

canyon in Adirondack

JEFFORDS

AusABLE
CHASM, through which flows
the Ausable River as it nears Lake Champlain
on its descent from the Adirondacks, is a place
of impressive scenic beauty and geological
interest.
One of the outstanding
natural
wonders of America, the chasm is a mile and
a half long, formed by vertical precipices of
solid quartz sandstone, towering from 100 to
200 feet above the stream.
Trees grow along the edge of the cliffs,
and dense masses of evergreens cling to the
sheer walls. Odd formations appear in the rock
-a gigantic elephant's head, massive columns
like those of some ancient temple, deep
grottoes and caves; and here and there a dim
and lofty recess suggesting the nave of a
cathedral-all
in varicolored sandstone: gray,
rose, green, cream, and buff.
The discoverer of this wonder made a
perilous descent into it with the aid of ropes;
but the visitor of today may explore it in perfect safety, and it is a rare delight.
Part of the trip is made on foot, by means
of a railed walk along ledges of the cliffs, at

FROM

AUSABLE

CHASM

CO.

AND

NYSPIX-COMMERCE

by boat

region by boat and on foot

times close to the water and again high above
it. Steel bridges, connected by substantial
stairs, cross the great cleft at different elevations, making accessible all its varied features,
and providing views, from all heights and
angles, of the hurrying river, its waterfalls,
whirlpools, and rapids.
At the upper end of the chasm is Rainbow
Falls, and a short distance beyond is Horseshoe Falls, and the bridge of U. S. Highway
9. The cleft narrows at Pulpit Rock, widening
out at the Elephant's Head and again at the
Fernery. Some of the features have sinister
names-Smuggler's
Pass, Hell's Gate, and the
Devil's Oven. Others, such as Jacob's Well
and Jacob's Ladder, are Biblical.
One of the most popular curiosities is the
Post Office-a
natural rock platform above
the water, overhung by the cliffs, furnished
with benches, where sight-seers have left an
assortment of cards and letters fastened upon
the sandstone "letterboxes."
At Table Rock, about midway of the
chasm, the walk ends, and the rest of the trip
is a thrilling boat ride. Handled by skilled
men, the boats are swept by the current

through the Grand Flume-where
the water
has a depth of sixty feet, and the cliffs are not
over twenty feet apart-past
the Sentry Box
and the Broken Needle, and into a wide pool.
A sharp angle in the canyon carries the boats
over the first swift rapids and into Whirlpool
Basin. From there, another sharp angle takes
them over another rapids, and on to the boat
landing at the lower end of the chasm. Here,
the passengers find motor buses waiting to
return them to the entrance grounds and parking lot.
Some 100,000 visitors see Ausable Chasm
every year, and there are accommodations
near the entrance for those who wish to linger
in its picturesque setting. If it were in a wilderness, the chasm would still attract visitors.
But it is near Lake Champlain, in New York's
great Adirondack
vacationland,
surrounded
by inviting resort towns, and a magnificent
background of mountains, lakes, deep valleys,
and evergreen forests. U. S. Highway 9, running from New York to Montreal, passes over
it, and other excellent roads radiate to near-by
recreational centers. Ausable Chasm is accessible and worth a visit.

1

�V

L

-=---Mr. Fred L. Troy, of Schenectady, New York, has found
his
Buick
convertible
"a
constant source of pride
and pleasure"

"Our Buick
satisfactory,"
Pennsylvania,

"This is our first Buick, but it
will not be our last. We have
enjoyed it very much." That
is the note from Mrs. Clare
Cahoon, of Ree Heights,
South Dakota

Super convertible
has proven to be eminently
say Dr. and Mrs. Clyde H. Jacobs, of Danville,
shown here with their children
and Mrs.
Jacobs' father, Mr. Frank L. Terry

l

"For performance
and comfort, Buick's the buy for me,"
says Mr. Hugh M. Pridgen,
of Lakeland, Florida

Master
Bobby
Loper,
of
Indianapolis,
Indiana, a page
boy in the
Indiana
state
senate,
shares
his parents'
enthusiasm
for Buick.
The
Loper family has had twentyfive Buicks since 1910

"My new Buick Special is my
"Weh
eighth
Buick,"
says
Mr. · sisten
Clarence P. Milligan, of Del
Mrs.
Mar, California,
an author.
Porti
He praises Buick's
ease of
prais
operation in every
ha
traffic situation

"I have driven Buicks exclusively for over twenty-nine
years,"
says
Mr.
C.
0.
Sweiven,
of
Blue
Earth,
Minnesota,
shown here with
his 1950 Buick Special, which
is his ninth Buick

"This is my sixth Buick, and
is the easiest driving, smoothest
riding car I have ever had,"
says Mr. C. T. Gellogg, of
Washington,
District
of
Columbia,
sending a picture
of his two granddaughters
perched upon the bumper

W.
The
Reverend
Robert
Bradshaw,
of Wilson, North
Carolina, is delighted with the
1950 Buick Super sedan presented to him by
his congregation

"1'ick
overt

Mun

sis,jP

�J 1' carefreemotoring

"We have bought Buicks consistently
since
1936,"
says
Mrs. J. S. Hoard, of North
Portland,
Oregon. Mr. Hoard
praises the service that Buicks
have always given him

Sheriff Hubert
T. Sain, of
Alice, Texas, has driven Buicks
for years and is high in his
praise of their performance
and economy. He has a 1950
Buick Super sedan

"I have just purchased a 1950
Buick Special because in my
profession a car with beauty
and comfort is very important,"
says
Mr.
Earl
J.
Galloway,
Detroit,
Michigan,
funeral director

"Tickled pink" is written all
over the face of Mr. E. A.
Mullendore, of Ruleville, Mississippi, as he took delivery of
his 1950 Buick
Roadmaster
sedan

"My Buick Roadmaster
sedan
is my sixth Buick since 1941,
and our family has had seventeen Buicks since 1930," comments Mr. Ray T. Wolf, of
Mount Carmel, Illinois. "We
think Buick is tops"

"I have owned Buicks exclusively since 1937, and believe
that Buick cannot be excelled
for riding comfort,"
says Mr.
N. M. McNee, of Watkins,
Iowa, shown here with his
two grandchildren

"Here's a picture of our two
sweethearts-our
daughter,
Joan, and our Buick Super
sedanet,"
write Mr. and Mrs.
H. J. Hauser, of
Racine, Wisconsin

Mr. Louis H. Poole, of Sabina,
Ohio, liked his dad's Buick so
well that he bought a Super
sedanet
for himself,
and is
delighted with it

"We are delighted with our Buick Roadmaster
sedan and
cannot praise it too highly. It is a pleasure to drive and so
comfortable."
That is the comment
from Mr. and Mrs.
Len Russell (center), of Crane, Missouri, shown here with
Mr. and Mrs. Lester Firestone

�BUICK

MAGAZINE

a Mountain Club
•
Time

out for a rest, a snack,
view
and a beautiful

Friendly groups sponsor a variety
By

WELDON

F.

HEALD

ONE
of the easiest and cheapest ways to
explore and enjoy the great peaks, forests,
and deserts of the far west is to join a mountain club. These friendly organizations range
from informal groups of twenty congenial
people who like to fish, hike, camp, climb, or
ski to the 6,500 members of California's Sierra
Club with their infinite variety of activities
and interests. But, whichever club you choose,
the rewards will be far in excess of the small
membership fee.
For these clubs offer you a well-stocked

bargain counter of outdoor recreation, summer and winter. You can accompany parties
on regularly scheduled local walks each Sunday to the summit of a near-by mountain or
visit some scenic spot, have lunch in the open,
and return the same evening. Then, week-end
camping trips are featured every month. On
the west coast, particularly
in California,
these are year-round events, and they include
all the well-known national parks, monuments, and forests, as well as out-of-the-way
corners of mountain and desert.
The larger clubs also offer summer outings,
a longer form of outdoor vacation lasting from

Western Mountain Clubs
Tbefollowingis a list of mountainclubsin tbe far west by states:
CALIFORNIA
Berkeley
Hiking Club
l 049 Spruce Street, Berkeley
California
Alpine
Club
91 7 Pacific Building,
San Francisco
Contra Costa Hills Club Inc.
1689 Telegraph
Avenue, Oakland
Ramblers
3346 Wood Terrace, Los Angeles
Roamer Hiking Club Inc.
3509 Tenth Avenue, Los Angeles
Sierra Club
1050 Mills Tower, San Francisco.
Chapters also in Los Angeles,
San Jose, Sacramento,
Riverside,
San Diego
Triangle Hiking Club
220 Golden-Gate
Avenue.
San Francisco
COLORADO
Mountain
Club

Colorado
Mining Exchange Building,
University
of Colorado
Department
of Mountain
Recreation,
Boulder

Denver

MONTANA
Montana
Mountaineers
504 East Pine Street,

Missoula

OREGON
Angoras
P. 0. Box 12, Astoria
Chemeketans
1180 North Winter Street, Salem
Crag Bats
Hood River

of outdoor activities

Mazamas
520 S.W. Yamhill Street, Portland
Pathfinders
534 N.E. Prescott Street, Portland
Skyliners
Bend
Trails Club of Oregon
P. 0. Box 243, Portland
Traskonian
Hiking Club
Tillamook
Wy'east
Climbers
8823 N. Willamette Boulevard,
Portland
Y.M. C.A. Mountaineers
831 S.W. Sixth Avenue, Portland

UTAH
Wasatch Mountain
Club
224 S. State Street, Salt Lake City
WASHINGTON
Cascadians
P. 0. Box 123, Yakima
Klahhane
Club
P. 0. Box 126, Port Angeles
Mountaineers
Inc.
P. 0. Box 122, Seattle.
Chapters -also at Tacoma and
Everett
Mount Baker Club
P. 0. Box 73, Bellingham
Mount St. Helens Club
P. 0. Box 843, Longview
Olympians
Inc.
2119 West Second Street,
Aberdeen
Spokane
Mountaineers
Inc.
West 1227 Fifth Avenue, Spokane

two to four weeks. Each year, a different
region is visited, and many enthusiasts return
season after season to accompany these carefree; democratic caravans to the high places.
All you have to do to enjoy such an outing
among some of the grandest mountain scenery
on the continent is to walk or ride horseback
between camps as they are moved forward
every few days. Your dunnage is carried by
pack train, and the commissary is set up by
the time you arrive in camp. Competent
leaders are provided for hikes and mountain
climbs, and even campfire entertainment
is
organized by an efficient committee. These
all-expense trips average about sixty dollars
for two weeks-less
than the simplest mountain vacation you could arrange on your own.
Knapsacking
is popular in all the clubs.
Some sponsor "cache and carry" walking trips
costing around thirty dollars for two weeks.
Provisions are brought in by pack train to prearranged points and are picked up by the
parties en route. In this way, you may be in
the mountains continuously without carrying
a heavy pack or going out for supplies.
Besides these trips, the larger clubs maintain rustic lodges and cabins for week ends of
fishing, hiking, and climbing in the summer
and snow sports in winter. Some of the clubs
have centrally located city headquarters, with
libraries of outdoor and nature books and
periodicals, a full- or part-time secretary, and
lounging and social rooms for members. The
bigger clubs, too, usually schedule a weekly
dinner in a downtown restaurant, followed by
lectures, talks, and motion pictures on outdoor subjects.
Most clubs have sections and smaller
groups devoted to special activities-such
as
rock climbing, skiing, nature study, conservation, science, and photography.
The larger
groups publish a bimonthly or monthly newspaper, an annual journal with illustrated
articles contributed
by members, and practically all the clubs put out a schedule of
organized hikes, trips, and activities. Dances,
banquets, and social events are also prominent
features of these convivial organizations.
It costs from one dollar to six dollars to
join a mountain club, and it is a sound investment. Membership
pays rich dividends in
enjoyment today, and helps you insure similar
pleasures for others in the future. For the
mountain clubs wage a ceaseless battle to preserve our few remaining pieces of western
wilderness for generations to come.

�AUGUST

1950

CKIFTSMIN'S
FAIR

Handicrafts
displayed

fferent
return
: careilaces,
luting
:enery
eback
rward
edby
upby
ietent
mtain
:ntis
These
ollars

lOUn·

own.
:lubs,
trips
eeks.
,pre·
• the
ie in
ying

iain·
lsof
,mer
iubs
.vith
and
and
The
,kly
Iby
iut·

,lier
1 as

-va·

·ger
ws·
ted
·ac·
of

:es,
,nt

to
st·
in
1ar
he
:e·
rn

in
Mrs. Morris Watson,
one of the league teachers,
the old-fashioned
demonstrates
of hand weaving
group
to an interested
of visitors

New Hampshire's
Belknap

art

Recreation Area

PHOTOS

By ESTHER

T.

LATTING

Belknap Mountains Recreation Area
THE
Lake
lies in the heart of New Hampshire's
Region. This million-dollar park is a popular
year 'round recreation spot. It has facilities
close at hand for every summer pastime. Its
winter sport development is one of the finest in
the east. And if you plan a visit between
August 1 and 5 you will receive a special bonus
-the famous Craftsman's Fair.
by the
This annual event, sponsored
League of New Hampshire Arts and Crafts, is
one of the nation's outstanding exhibitions of
The league started as a
native craftsmanship.
community enterprise in the near-by village of
Center Sandwich, and the program was placed
on a statewide basis in 1932.
The Craftsman's Fair is the annual high
spot in a program that is designed to encourage the preservation and revival of old handicrafts, for which New Hampshire is famous,
and to develop the newer ones. The league and
the New Hampshire Board of Education conthe state. Their
duct classes throughout
students, many of whom live on remote farms
and in tiny communities, are taught the skills.
They make their products in their homes and
sell them at the fair.
Last year, more than twelve thousand
visitors thronged to the massive, hand-hewn,
recreation hall at the Belkrock-and-timber
nap area. If you stop in this year, you not only
will see an interesting exhibit; you also can
watch the craftsmen at work. You can see the
potter draw blobs of clay into delicately
shaped vases and bowls.
You can see the whole process of making
cloth, from spinning wheel to loom. There'll
be metal workers, furniture makers, and other

FROM

LEAGUE

OF NEW

HAMPSHIRE

ARTS AND

CRAFTS

busy with their crafts.
skillful hobbyists
articles disYou'll find their attractive
rugs and other
played on long tables-hooked,
of
fine reproductions
forms of needlework,
antique furniture, jewelry, metal objects, and
pottery.
of a masterEvery item is something
piece, too. There are no misshapen or clumsy
products of enthusiastic but misguided hobbyists, for every entry must pass rigid jury tests
for workmanship and design before it can be
offered for sale.
Admission to the Craftsman's Fair is free,
so many visitors just come to browse. Others,
however, find many pieces they like well
enough to buy.
Some of the success of the fair must be
credited to its location. The Belknap Mountains Recreation Area has ample facilities for
parking, dining, and picnicking by casual
visitors. For those who wish to stay longer,
there are hotels, cabins, and camping sites
near by.
the largest body of
Lake Winnepesaukee,
water in the state, offers every type of water
sport. Several cruise boats make regular trips
square mile lake,
around the seventy-two
stopping at places of interest.
Miles of hiking trails wind through the
natural scenic beauty of the park. If you
like to do your sight-seeing less strenuously,
the ski lift, which operates all year, will take
you to the top of Rowe Mountain. From the
lookout tower at the summit one gets a breathmountain
taking view of the surrounding
country.
You'll like this lakes region, and if your
visit comes early in August you probably will
want to spend a few pleasant hours at the
famous Craftsman's Fair.

There

are many

Shaping
on the potter's

interesting

carvings

a vase
wheel

11

�BUICK

MAGAZINE

,

I

ANNUAL FIESTA adds a gay and colorful rextra" to
By

MARTHA

WENDT

SANTA
BARBARA, picturesquely situated
between the mountains
and the sea on the
southern California coast, delights in its colorful Spanish history.
In August of each year, the townsfolk
stage a three-day
fiesta, known as "Old
Spanish Days"-a
celebration
designed to
recapture the beauty and spirit of the past
that is the heritage of Southern California,
from the days of the padres and the dons.
Religious
services,
historical
pageants,
parades, music, dancing, horse shows, and
garden tours make up a part of the great
12

program. There is street dancing. You will see
and hear wandering
minstrels.
There are
flower marts, and reviews of many kinds to
re-enact romantic days of long ago.
The visitor will listen to the famous
mission bells, and hear the songs of yesterday.
During the two spectacular parades, you may
see stage holdups as in the days of the early
west; an authentic
reproduction
of an oldtime blacksmith shop, and historical floats of
every type depicting the early life of Santa
Barbara. In addition, there is the Children's
Parade, with an original and charming array
of senoritas, gay caballeros, and matadores,
with their flower-bedecked pets.

Weddings of the Spanish days are reenacted with a promenade of the guests wearing costumes gaily decorated with braid and
lace. The caballeros will ride Arabian horses
with silver-studded
saddles, while Spanish
serenades are sung.
Many of the actors and actresses taking
part in the pageantry
are descendants
of
participants in the actual events.
The fiesta usually closes with an illumination of the mission towers, the ringing of
the bells, and a display of fireworks. It is not
that Santa Barbara dwells in the past; the
fiesta is just an expression of appreciation for
its rich history, and a reminder that there is

�AUGUST

1950

)

I

"
~ra

r·

d
:s
h

g

,f

e
r

" ..
___

......

~

Fine lace anp colorful costumes
in Santa Barbara
are seen everywhere
durina "Old Spanish Days''

anta Barbaras charm
room today for gaiety and laughter just as
there was one hundred years ago.
The natural scenery of Santa Barbara
furnishes an ideal romantic setting for Spanish
take tours
visitors
and many
splendor,
through some of the beautiful estates of the
vicinity. The scenic shore line of the Pacific is
but a short way from the heart of the celebration. Channel Drive, Montecito Drive, and
scenery.
Mountain Drive offer enchanting
Coast Highway 101 is El Camino Real,
and stretches for fifty miles between mountains
and sea. Santa Barbara is located 100 miles
north of Los Angeles and 350 miles south of
San Francisco.

In and around the town are found some of
the world's finest lemon, avocado, and walnut
groves. Great ranches throughout the valleys
of Santa Barbara County specialize in breeding pedigreed horses and cattle.
Santa Barbara also is famous for its old
missions. Mission Santa Ines holds relics of
Indian, Mexican, and Spanish workmanship.
Mission Santa Barbara has walls of native
sandstone six feet thick; the deep-toned bells
came from Spain and Russia. Mission La
Purisima, dedicated at Lompoc in 1787, is
now a state historical monument.
architecture,
Authentic Spanish-California
a warm climate, and fine resort facilities make

Santa Barbara a favorite city for the artist,
tourist, and persons looking for a pleasant
place to make their permanent home.
Besides offering enticing scenic and recreSanta Barbara is a thrivational attractions,
ing agricultural center. Here is the warehouse
and shipping base for a million-dollar walnut
crop; a million-dollar flower-seed crop; a two
bean crop; and a six-millionmillion-dollar
dollar lemon crop.
In almost any season, Santa Barbara
rewards the visitor with scenic and recreational delights, but in August there's a
in gaiety and color of "Old
special "extra"
Spanish Days."
13

�BUICK

MAGAZINE

WUJilCCUS
IF®LBUJW
A MEETING
PLACE
FORTHEFRIENDLY
DISCUSSION
OFTOPICS
THATCONCERN
THEBUICKOWNER
ANDALLOFBUICK'S
OTHER
FRIENDS

BY
GENERAL
MANAGER.
BUICK
MOTOR
DIVISION,
GENERAL
MOTORS
CORPORATION

TRAVEL

IS

BIG

BUSINESS

OVER 70,000,000 Americans are going vacationing in family
cars this year.
It is estimated
that they will spend between six and
seven billion dollars at gas stations, restaurants, motor courts,
hotels, resorts, and camps.
Travel is, indeed, big business, especially travel by car.
Last year, four out of five vacations-eighty-four
per cent to
be exact-were
motoring vacations. One quick look at soaring
1950 automobile
production
figures is enough to convince
anyone that the number of motoring vacations this year will
reach a new record high.
This, it seems to me, is significant. Too often when we
think of the part which the automobile industry plays in our
economic life, we confine our attention to facts about the
payrolls of the automobile companies and their suppliers, or
to the amounts they spend each year for materials. Important
as this is, it does not complete the picture.
We are inclined to forget the multitude of businesses
which are not connected with automobile manufacturing
at
all, but which are almost entirely dependent upon the automobile for their existence.
This is largely true of the vast "tourist industry," an
omnibus title which loosely groups together tens of thousands
of independently
owned and operated enterprises that serve
the motorist on his travels. As automobile registrations
increase, this tourist industry expands.

AT YOUB SERVICE
BYE. ].·KRAUSE
Service

Manqger,

Buick Motor Division

Increasing Tire Mileage
HERE are three simple things you can do to
get better mileage from your tires:
1. Check
the tires
weeks to see that they

at least
once every
two
are inflated
to the correct

pressure,.

2. Have your Authorized
Buick Dealer perithe wheels.
odically
align and balance
3. Rotate positions
of the five wheels (includto 5,000
miles.
ing spare) at intervals
of 4,000

Frequent checking of tire pressure is one
of the cheapest and best forms of tire care.
Underinflated
tires wear more rapidly; also,
side walls are damaged by overflexing, internal heat, and by strain on the fabric in taking
bumps. Overinflated tires wear excessively on
the center of the tread.
When wheels are out of balance or improperly aligned, wear on the tires is uneven,
sometimes
reducing tire life as much as
seventy-five per cent. Your Buick dealer has
the special equipment and the trained mechan-

Take motor courts for example. Twenty-five years ago,
they were a rare phenomenon. By 1941, there were already
20,000. Now, there are 30,000, with approximately
550,000
rental units, accommodating
millions of guests each year.
And on every important highway you can see new motels
under construction.
This is just one phase of a tourist business which is
growing on every hand-resorts,
camps, ranches, hotels, housekeeping cabins, and other facilities. Tourist trade is a factor
of importance in the economic plans of most state govern~
ments. Nearly every state makes a sizable annual appropriation to advertise its attractions to the motorist. And justly so.
According to reliable estimates, tourist revenue in New York,
Florida and California-the
three leaders-totaled
two and
one half billion dollars last year.
Yes, travel is big business. We Americans have found
that the automobile, besides being a convenient and economical mode of transportation
in our daily living, is also a means
of expressing a basic impulse to adventure.
When vacation time rolls around, we give vent to this
desire and take to the open road for faraway places with
strange-sounding
names, and thereby give rise to a trade that
typifies America-the
travel industry, which can thrive only
in a free and prosperous land whose people have the liberty
to go where they choose and a standard of living that includes
traveling with comforts which, a century ago, would have
been the envy of a king.

ics to do an expert aligning and balancing job
for you, at a cost that is abundantly repaid in
terms of improved tire mileage, greater ease
of steering, and smoother ride.
Periodic rotation of tires, however, is the
most obvious way to increase tire mileage.
Simple arithmetic shows that if the five tires
are rotated every 5,000 miles, then, when the
car has been driven 25,000 miles, each tire
will have traveled only 20,000 miles.
Such rotation is advisable, because the
tires on your car do not wear equally in the
different wheel_ positions. Tests and measurements have shown that, on the average, tire
wear varies in about the following ratios:
Left front ...
Leftrear
.....

. 14%
29%

Right front ... 19%
Rightrear
.... 38%

In other words, rear tires wear faster than
front tires, and right tires wear faster than left.
Rear tires wear faster because they are
power driven. But they also wear more evenly
than front tires because of· the equalizing
effects of braking, traction, and power drive.
Front tires wear more slowly because they
are free rolling rather than power driven. But
they wear less evenly because steering and
turning distort them, even when front-end
alignment is within specifications.

Rotating tires tends to equalize their wear.
When the rotating is done, the spare tire
should always be included. This gives an
active tire a "rest," and gives the spare tire
some needed exercise. Tire manufacturers emphasize that using and resting a tire periodically greatly lengthens its life.
Switching tires regularly also helps to
maintain the quiet, smooth ride and balance
built into them by the manufacturer,
because
it minimizes uneven and spotty tread wear,
which generates tire noise and vibration.
A good way to rotate your wheels is shown
in the diagram below. Do this every 4,000 to
5,000 miles. It will mean better mileage and
better car performance.

RIGHT FRONT

-----

The Buick Magazine
is published monthly by the Buick Motor Division, Flint, Michigan, in cooperation with its dealers in the interests of Buick owners and other
Editor: I. L. Wiles, general manager, Buick Motor Division. Associate editors: A. H. Belfie, general sales manager, Buick Motor Division;
motorists everywhere.
J. H. Scudder, director of merchandising,
Buick Motor Division. The Buick Magazine
is fully protected
by copyright,
and nothing that appears in it may
except
be reprinted without special permission. The Buick Motor Division and its dealers assume no responsibility
for unsolicited contributions
to the Buick Magazine,
should be addressed to the Buick Magazine,
to accord them courteous attention
and ordinary care. All correspondence
relating directly to the Buick Magazine
Buick Motor Division, General Motors Corporation,
Flint, Michigan.

Buick

14

Motor

Division, General Motors Corporation,
reserves the right to make changes, at any time, without
colors, materials,
equipment,
specifications
and models, and also to discontinue
models

notice,

in prices,

�AUGUST

• •
lftlJ-

Jave tkat

(

1950

,

with two simple fittings

-

of chrome

Two inexpensive accessories-installed
in a
matter of minutes-will
help guard your new
Buick from ugly gas nozzle scratches-and
protect the gleaming rear bumper from exhaust gas stains.

This streamlined NoMar Fender Door Guard
fits on the edge of the fender opening to the
gasoline
tank, minimizing
the damage
caused by carelessness in refueling.

t

This eye-catching
Exhaust Pipe Trim correctly deflects hot exhaust gases and helps
prevent discoloration
of the rear bumper.

Both the Fender Door Guard and Exhaust
Pipe Trim are finished in glistening chrome,
harmonizing
happily with Buick's smart
styling and bringing
a jewel-like richness to utility areas.

ASK YOUR
0

=

0
0

• •.

.
•

Fender
Radios
Covers

-·
- :

·:

',

BUICK
~

:

&lt; ·:_·.. -.--...

•

DEALER ...
. .

•

. . •

O

.

.

.· - .

Door Guard • Exhaust Pipe Trim • Ventshades
• Spotlight
with Rear View Mirror • Sonomatic
and Selectronic
• Fender Guards • WeatherWarden
Heater and Defroster • Paratwill,
LusterLine, Tartan Plaid and Fibre DeLux Seat
• Windshield
Washers
• Prismatic
Rear View Mirror • Vanity Mirror • Cleansing
Tissue Dispenser
• Auxiliary
Driving Lamps
• Outside Rear View Mirror • All-Rubber
Auxiliary
Floor Mat.
15

�•

I.I
inyour

(

aim corrected.

1. Over-all LUBRICARE lubrication
inspection of your
-including
to rear end.
radiator
Buick from

4. Headlight

2. Removal of one front wheel,
inspection of brake lining and
wheel bearing.

snappier
6. Engine tune-up-for
and increased
performance
mileage economy.
Phone this week, for prices
and an appointment-before
the rush!

3. Inspection of tires, plus crossswitching of wheels to save you
money on wear and mileage.

5. Stop lights and other warning
lights checked.

8ui~1.bands
Putyour
ill 8UI~

GRIMS
115 East

LET,INC.

. .urg, Wis.

w.an,

PRINTEDIN U.S.A.

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